Boosting b2b marketing through customer education: best practices from the world's top tech

75% of the companies we spoke to last week experienced either a stall or decline in their MROI over the past 3 years. The overarching hiring freeze and reduced marketing budgets among tech companies are putting pressure on organisations to deliver on rising sales targets and optimise their overall ROI. Stripped of internal resources, organisations are in dire need of efficient, flexible, and high-value solutions to help them build sales pipelines and nurture customer relationships. Strategic stakeholder sessions focused on educating customers about your product while helping them see a bigger picture of how their organisation can optimise marketing and sales is one of the most powerful and least utilised tools to unlock customer relations and effectuate additional revenue at every stage of the sales funnel.

European Business Association Online Lecture